FTD announced on Monday, March 18, 2019, in a regulatory filing, that they expect to have the funds necessary to remain afloat in July, but not beyond then, according to an article in the Chicago Tribune.
This is unsettling news for everyone in the floral industry. Due to the influx of competition they all face, it’s unfortunate that this could be a reality for anyone. Florists and vendors alike have to keep up with ever-changing technology in order to grow and thrive. We have to adapt to new generations that come with new expectations.